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Getting started

Step 1 — create a new content plan
  • Choose a domain

    • We recommend choosing one from the Google Search Console property dropdown menu.  

    • If you don’t have access to your GSC property, enter a domain manually

  • Choose target country and language for your content plan

Step 2 — create the keyword master list
  • Your goal here is to gather all variations of the keywords your audience uses to search for information relevant to your product/service.

  • If GSC is connected, all keywords are collected automatically.

  • Broaden your list by doing keyword research on whatever 3rd party tool you prefer and simply copy-paste the lists into ContentGecko. 

  • If you’re running Google Ads, don’t forget to import that search terms report.

  • For the best results, upload as many keywords as you can. You’ll be able to filter out the junk later.

*This list will be your central repository — you can always come back and update the list.

Step 3 — choose your first batch of keywords
  • Select relevant keywords and add them to the queue.

  • Use filtering to grab everything around a common theme.

  • Keep your list clean. Exclude irrelevant keywords one by one or in bulk.

  • You might want to exclude branded keywords (both your own and your competitors), keywords in other languages, web addresses, numeric codes and the likes. 

  • We'll keep track of everything you exclude. We won't add those keywords again if we find them in future uploads.

  • Your pricing tier determines how many keywords you can add to the queue and analyse at once.

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Step 4 — click analyse and create a plan
  • Good job, you’re halfway there!

  • Click on "Analyse", confirm your picks and initiate keyword clustering.

  • We’ll organize your chosen keywords into a neat structure of articles and topics.

  • This will only take a few minutes and in the next view you’ll see clear article ideas you can start working on today. 

In the next steps you’ll learn how to choose the articles to work on and send out your first content brief.

Creating a content strategy

Step 1 — find the existing articles that will make an immediate impact

The biggest wins and fastest results will come from refining and optimizing existing articles so let’s start from this. If you're just starting your SEO journey feel free to scroll to the next part.

Google Search Console access is vital for improving your existing articles, so if you’re not seeing GSC data in your content plan, contact us at to enable it.

Here’s how to find the articles with the most potential:

  • Filter to articles with an average position between 5 to 15 - any position gained here will have a massive effect on clicks.

  • Filter to articles with a good position (< 5), but bad CTR (< 5%) - increasing CTR is a lot easier than increasing position.

  • Look out for the alerts — they indicate the possibility for quick wins.

    • Cannibalization — you have created too many pages for these keywords. Consolidate them into one stronger page.

    • More alerts coming soon!

Step 2 — find new articles that make a difference
  • Divide the articles into 3-5 topics that share a common theme.

  • Choose one topic that is most relevant to your business and focus on that first. It’s good to publish several articles in one topic to establish topical authority.

  • In that topic, go through the articles from left to right. Focus on the ones that: 

    • Contain keywords that are similar to questions that you have heard from existing customers

    • Point to a question that you are in a unique position to answer — you have a strong opinion on this or you can back it up with your own data.

    • You feel are in other ways relevant to your companies plans.

Step 3 — validate your initial picks and choose the first articles you're going to write
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Creating an article brief

Step 1 — see the search intent behind the keywords
  • What problems are people trying to solve when searching for these keywords?

  • Are they looking for information to read or a product to buy?

  • Who might the user be? Would they match any of your customer personas?

  • What awareness funnel stage would they be in? 

Step 2 — analyze your top 5 competitors
  • Are the competitors solving the problem for the users?

  • What are they doing well and what are they lacking?

  • How can your post stand out? A unique angle? Contrasting opinion? New data?

Step 3 — internal linking
  • List your existing pages similar to this one.

    • No need to repeat that content in this article. Instead add internal links to those existing pages.

    • Even more important — update the existing pages with internal links pointing to the newly created page when it goes live.

Step 4 — write it down

Use the content brief view in ContentGecko to mark down the following info. Add whatever else your writers need to produce a great piece of content.​

Once done, hit the Share button and send it.

Have more questions?Contact us