FAQ
This is your organic traffic before any SEO efforts begin.
This is your goal for the number of organic traffic after SEO improvements.
The number of months in which you're aiming to reach your target traffic.
It consists of two parts: "Conversion Rate (%)" indicates the percentage of visitors who complete a valuable action, and "Conversion Value (€)" is the average revenue gained from each of these actions. Another way to calculate this is to simply use Google Ads Avg. CPC.
"SEO cost (€/month)" is your monthly SEO expenditure, and "SEO period (months)" is the duration of the SEO campaign.
A: "Calculation Timeframe (months)" is the total duration for ROI calculation. "Hang Time (months)" is the duration organic traffic is expected to stay at the same level after SEO activities have stopped, and "Decay Rate (% MoM)" represents the rate at which the organic traffic decrease each month after the hang time.
It represents the return on investment, suggesting that for every euro spent on SEO, you can expect to receive X back over 24 months.
The blue bars illustrate the monetary value of the additional traffic each month due to SEO. The pink bars represent the monthly SEO costs. The green line tracks the overall profit or loss over time.
"Additional traffic" shows the increase in visitors, "Additional traffic value" is the total revenue generated by these visitors, and "Total investment" is the sum of your SEO expenses.